Júlia Matos
Product Designer
I turn complex data into products people actually use.
- 4products live
- 1.65Mpage views across them
- 309Kactive users
- 1designer on all four
Work






IPS Brasil
Redesign of a national social progress index used by journalists, researchers and parliamentary advisors. Lead and sole designer, with 4 developers.
- views
- 1.42M
- active users
- 163K
- downloads in 2026
- 5,253
Shipped platforms
iOS apps
Recommendations
She knows how to listen, organize, guide, and create an environment where the team can collaborate and grow together. Beyond a great eye for design, she makes a real effort to understand the technical limitations and possibilities of development.
No matter the setting, she consistently delivers exceptional work. Júlia brings a sharp analytical eye to every product she touches and ensures that solutions truly serve both business goals and user needs.
She stands out for her effort to understand every part of a project, from users to developers, and for her clear and assertive communication with everyone involved.
Experience
- Mar 2025 — present
Product Designer
Not ABC · remote
I lead end to end design of digital systems and tools for the third sector: discovery, user flows, information architecture, high fidelity prototypes and the full lifecycle of the company design system, prioritizing design work autonomously alongside PMs and engineering.
- Feb — Dec 2025
Junior UI/UX Design Mentor
Apple Developer Academy · part time
Mentored 50 students building digital products and games, ran UX and UI workshops, contributed to the Academy's institutional website and represented it in interviews, press and events.
- Education
Bachelor's degree in Visual Design
UCB · graduated 2024
Postgraduate degree in User Experience and Beyond
PUCRS · 2026
Thesis: Recordatio, an accessible interface for adults with ADHD. Postgraduate focus on connecting design, business and human-centered AI.
Skills and tools
Design & delivery
- End-to-end product design
- Information architecture
- Wireframing
- Prototyping
- Design systems
- Responsive web & mobile
- Accessibility (WCAG)
Research & validation
- User research
- Usability testing
- A/B testing
- Heuristic evaluation
- Personas
- Product analytics
Tools
- Figma (Advanced)
- Adobe Illustrator (Advanced)
- Adobe Photoshop (Advanced)
- Maze
- Miro
- Notion
- Google Analytics
- Microsoft Clarity
Ways of working
- I ship and then measure
Analytics and session data stay on after delivery. The client gets a prioritized backlog, not a closed file.
- I work both ways
Led and leading. I collaborate closely with teams and I also thrive running a product on my own.
- I argue with evidence
On products people already trust, change is earned with numbers and recordings, not pitched.
AI in my work
- Shipped an ML product
Feel It uses machine learning for emotion recognition, designed around what the model can and cannot infer.
- Studying human-centered AI
UX postgraduate at PUCRS, focused on connecting design, business and human-centered AI.
- AI in my daily process
I use it for the administrative load, for preparing developer handoff, and for setting up and analysing tests, so more of my time goes into design decisions.
Open to new opportunities.
Working remotely from Brasília (UTC−3), in English or Portuguese.